Welcome to show low

The Show Low Chamber of Commerce is located in the city of Show Low in Navajo County, Arizona. We are situated on the Mogollon Rim in east central Arizona with an elevation of 6,400 feet. The city of Show Low was established in 1870 with incorporation following in 1953.

What’s in the name Show Low?  The legend is by all accounts, following a lengthy poker game between C.E. Cooley and Marion Clark. The two men decided there wasn’t enough space for the two of them in their settlement. They then agreed to let a game of cards decide the fate of one, loser to move out. The tale is, Clark said, “if you can show low, you win.” C.E. Cooley turned up the deuce of clubs and replied, “Show low it is.” In remembrance of this legendary card game the street that our Show Low Chamber sits on is named, the “Deuce of Clubs.”

The Show Low Chamber is home to 350 member businesses in the Show Low area. Visitors and local residences share this local business resource which is easy to use and fully informative.  

Show Low is the fun and adventure capital of the Arizona White Mountains. Here, business and commerce are also brisk, and the city serves as the regional trade and service center for the high country area. 

Wildflowers, elk, and alpine forests provide a stunning backdrop to a town where festivals and outdoor activities are right outside your door.

In Show Low you’ll find modern and affordable motels and RV parks, restaurants, service businesses, and recreation areas with friendly people who strive to make your time with us enjoyable, rewarding, and fun-filled.

Take a moment to browse through our web site. Within it you’ll discover our western history and heritage and view the splendor of our nearby high country lakes as well as the quiet beauty of our Mogollon Rim country.


Show Low is located in the Northeastern part of the state in Navajo County on U.S. 60, a short and scenic 3 1/2 hour drive from the Phoenix area and a 3 hour drive from Tucson. It is nestled in the tall pines of the Rim Country, 47 miles south of Holbrook and U.S. 40.


Scheduled land transportation to all parts of the White Mountains and the Phoenix area is provided by Mountain Valley Shuttle (928) 537-4539. If you would prefer to fly, Boutique Air is available from the Phoenix Airport to the Show Low airport by calling 855-268-8478 or by visiting their website. There are also bus systems that provide transportation between cities, the White Mountain Connection and the Four Seasons Connection.

Download the 2019 SUMMER VISITOR'S GUIDE from the Show Low Chamber of Commerce!